Our Mission

Welcome. Here at The Loft we believe that when you look after your skin and nourish it with nature’s finest ingredients, your skin will look after you. Sounds fair enough, right?

Skincare these days has become dominated by baffling mumbo jumbo and meaningless terms leaving customers frustrated by hidden toxins and questionable ingredients, there is a less complicated path to healthy, happy and glowing skin.

Here at The Loft our aim is to create effective, easy-to-understand vegan & 100% natural skincare products  packed with skin-boosting organic botanicals. And gentle enough to not upset even the most sensitive skin. Our plant-based recipes combine a wide array of vitamins, minerals and antioxidants essential for optimising your skin's health and vitality producing a range of products designed to de-stress and simplify your clean beauty routine, while delivering glowing results to help you feel your best.

Our focus is on pure and safe ingredients from Mother Earth and we never include potentially harmful toxins or chemicals in any of our products this means no parabens, sulphates, phthalates, propylene glycol, mineral oils, artificial fragrance, petroleum, or triclocarban.

Our vision is a beauty industry without judgement, where following your bliss and finding what works for you is the norm. We believe in embracing your natural beauty and that looking great and feeling your best go hand-in-hand.

Made with love, our products follow rigid EU standards for health and safety, where over 1,300 toxins and questionable chemicals have already been banned. We strive to leave the world a better place than we found it. To us, this means we try to use low-waste recyclable packaging and be as environmentally conscious as possible in all aspects of our business.